Playwell Impex Private Limited  commenced its commercial operations in the year April,2007. Playwell Impex is an exclusive distributor and marketing partner in India for various leading international companies like Step2, Plum, Lerado, Spring free Trampoline, Edge Kick Scoter, Cardinal, IMC, Totum, Rastar RC Cars and Tiason Soft Interactive Toys. The USP of Playwell Impex is to ensure customer satisfaction by providing Quality Assurance, Price Protection and Prompt Deliveries. Our products are distributed all over the country through a network of distributors and retailers.

We believe fun and learning forms a natural alliance. Infants, toddlers, pre-schoolers and grade school children can learn as they play with our toys. The wide range of Playwell toys help children of all ages to improve hand-eye-co-ordination, creativity, logical thinking, problem solving skills, vocabulary and even general academic intelligence.

vIn the year 2008 Playwell was a license holder of “Disney India” to import and distribute Disney licensed Toys in India. Since 2008 Playwell has been continuing its strong business relation with Disney India.Playwell was also a license holder of “AI Licensing Company” for two years from the year 2013 to 2014 for importing and distributing Doreamon licensed products.


To create an effective distribution network to promote and market high quality products. Innovation is the center of our world. Whether it is an improvement in services, an improvement in quality, or an improvement in play-satisfaction, we always strive to achieve better performance through better ideas. Playwell provide wide range of toys which offers excellent play value and education for children.

This feature of ours to go along with the tremendous projected growth in this industry, shall help us to develop into a well-renowned Toy Distribution company.

Our Strength

Playwell Impex Pvt.Ltd is a leading Toy Importer & Distribution Company in India with presence in all the major key outlets, e-commerce companies and retail trade.

We have a strong distribution network all over India. At present we have more than 25 Business partners/distributors to promote and distribute our range of products all over India. Playwell also sells directly to all major chain of stores like Hamleys, Landmark, Crossword, Hypercity , Big Bazaar etc. Playwell also sell its products through all E-Commerce sites like Amazon, E-Bay, FlipKart, Snapdeal, First Cry Etc. Playwell is also having its strong presence in Airport Stores.

Playwell also provides play and entertainment solutions to schools, family entertainment centres,shopping malls, chain of hotels and many more. At present we are associated with major chain of schools like Kids Zee, Poddar,Mothers Pride, Pathways,Mapple Bear, GD Goenka,etc.